National Safe Boating Council life jack campaign.
Art Direction, production, copywriting and design with Marketing for Change.
The National Safe Boating Council came to Marketing for Change to change the way boaters saw life jackets – juvenile and uncomfortable. By expanding on their existing “Wear It” slogan we developed the “Wear It Out” campaign which enforced that real boaters are always ready for the water, and wear a life jacket when they’re on it.
Photography by Ryan Ketterman
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Check out the gallery below for more shots, behind the scenes, and when one of our actors went a little too hard on the jet-ski.
View the entire National Safe Boating Council Media Kit.
